McDonald's Holdings Japan
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February 7, 2013
Consolidated Financial Results Report
For the 12 months ended December 31, 2012
McDonaldfs Holdings Company (Japan), Ltd. (Head Office: Shinjuku, Tokyo; Chairman & President Eikoh Harada) hereby announces its consolidated financial results for the 12 months ended December 31, 2012 (January 1, 2012 to December 31, 2012).
 
Highlights of the period
¥ sales and profit decreased for the first time in 9 years but expected to increase in 2013
¥ lower ordinary income due mainly to contracting IEO market and recording of strategic closure cost
¥ enhanced Value Campaign from May increased all-store guest count and same-store guest count by 4.3% and 2.2% YoY respectively
(In million yen)
@ Full-year FY2012
Actual results Year-to-year change
All-store sales* 529,821 -5,266 -1.0%
Consolidated sales 294,710 -7,628 -2.5%
Consolidated operating income 24,780 -3,402 -12.0%
Consolidated ordinary income 23,770 -3,842 -13.9%
Consolidated current net income 12,870 -427 -3.2%
*All store sales: combined sales of company-operated and franchised stores
@ Full-year FY2012
Year-to-year change
Same-store sales -3.3 %
Same store guest count +2.2 %
All-store guest count +4.3 %
Fiscal Year 2012 was marked by ongoing severe business environment due to contraction of IEO market. Amid this difficult situation, the group continued to provide exclusive value and executed actions focused at competitive areas. Specifically, the Group facilitated restaurant development centered on large-scale drive-thru restaurants, and at the same time reviewed discount promotions designed to capture short-term sales.
Previous strategic execution of closing 433 restaurants proved to be a significant contributor in enhancing business baseline, and therefore decision was made to strategically close another 110 restaurants.
Above activities resulted in bigger market share as well as higher customer satisfaction and brand score. The Group also launched its mid to long term business model of Mac Delivery Service and McCafe By Barista outlets.
¡Financial Results Report for the December 2012 Term (Consolidated)
PDF(196KB:English)

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